What To Blog About? Choosing Your Speaking Platform.


An earlier post gave a step by step process of ways to start a blog today. It dealt in brief with the major steps involved in firing up your platform i.e. creating your blog. Today the discussion is about the first and the most vital step: deciding what to blog about. One of the posts on the digital bible, http://www.business2community.com/#rWCvVPlJP8uDABis.97, states without being subtle that the number one mistake bloggers make is choosing the wrong content because of failure to prioritize goals.

Keeping a goal or aim in mind while picking the platform to speak upon becomes easy, if one is a business owner. The same applies to people working for a company or organization. Deciding a blog topic is simple to determine in these cases because the vision is to organically promote the products or service of the company one works for. Market the cause and you have a set blog. Deciding the objective becomes hard when writing for your pleasure. Why? The answer is basic – because there is far more room to choose.

Another worry that ponders the mind of an individual blogger is will finding relevant topics to write about be easy. The mind tends to think if readers who have a jammed packed schedule will read a post because it adds value. Oscillating over if the blog will be able to capture the interest of any reader and most of all if family, friends, colleagues will like what is written. Though not meaningless worries, they are not the heart of the matter. For any topic one picks there will always be a person interested to read and share it. The key point here is to pick an aim that brings out the passion. Let the worries shrink and then decide what to write about. So, clear the mind and think of these points to find out the umbrella topic of a blog.

The first rule to keep in mind is to leave plenty of space for follow-up topics and discussion. A blog is not a short term goal. It will be written for a long, long time preferably. Therefore, to keep things interesting and connected a wider topic is better than a limited one.

Just because it is imperative to pick a topic that people can converse over does not mean it has to be a mundane idea. Readers do not want a dull subject. They want to read something that sparks a joy or a strong emotion. The same applies to the writer. Blog about an issue that brings enjoyment, else writing about it will become a chore, not a pleasure.

Another essential thing before deciding the subject matter is if the writer has enough knowledge and information about the topic they pick. What is written is going to be in the virtual ether for a long time and be read by numerous people. Plus, no matter the topic selected it would have been written about previously, so to set oneself apart new information becomes crucial.

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